Welcome back everyone to Day 2 of our look at learning from successful and unsuccessful dentists. Yesterday we looked at practices you can emulate from successful dentists. When we get back, we’ll look at mistakes to avoid.
– Glad to have you back on this Thursday, August 28.
– I hope you saw yesterday’s podcast and got some tips on how to improve your practice.
– You might have seen some things you are already doing, and if so, keep doing them!
– Today we’re going to look at 5 mistakes unsuccessful dentists do to help you avoid doing them.
– Let’s get started:
1. Be just like everyone else.
– So if your competitors have a big ad in the phone book, you get a big ad in the phone book.
– Or your competitors advertise “gentle dentistry” so you advertise “gentle dentistry.”
– This “me too” mentality comes about because dentists think that they have do what the others are doing to compete.
– In fact, just the opposite is true.
– Too many people doing the same thing are a herd, and no one stands out.
– Instead, look for things that none of your competitors are doing and use them to get your name out.
2. Think marketing is a waste of time and patients will just find you.
– On the opposite end of the spectrum are dentists who don’t market at all because other dentists aren’t marketing.
– One of our clients told us that his state dental association said during one of its meetings that marketing is a waste of time.
– Our client said he just laughed as he thought about his $200,000 sports car. Some waste of time!
– Perhaps there was a gentlemen’s agreement once upon a time that dentists would not market, but that time is long gone.
– There is nothing unseemly about letting people know that you can solve their problems.
– Expecting them to figure out which dentist to see WITHOUT any information is unseemly.
3. Overspend on learning new techniques and getting new equipment BEFORE you have an established practice.
– I have seen far too many dentists jump right in trying to get the best and latest training and equipment.
– They can perform 15 different high-end procedures on the best equipment money can buy.
– They’re a million dollars in debt and hardly have any patients, and yet they can’t figure out why they have a cash-flow problem.
– Training is great.
– Equipment is great.
– But make sure you have a solid business plan that includes realistic patient growth before going crazy on equipment and expensive CE.
– Because equipment and CE themselves don’t bring in new patients.
– How you let people know the BENEFITS of the equipment and CE brings in new patients.
4. Expect someone else to solve your problems and expect them to do so quickly.
– When we sign up a client, we have an 18-month contract.
– That’s because educational marketing and search engine optimization don’t happen immediately.
– Internet marketing is not a quick fix.
– It works, but it takes time.
– So anyone that tells you their system will double your patients in a matter of months is lying to you.
– Don’t fall for it.
5. Want to do everything in the business except dentistry.
– I did a podcast a month and half or so ago where I took two industry leaders to task for saying that dentists should spend less time practicing and more time marketing.
– Dentistry IS your business.
– Everything else is ancillary to that.
– Dentistry is what brings in the patients.
– If you would rather spend your time developing new marketing plans, lecturing, teaching courses or whatever, you shouldn’t be surprised when your practice suffers.
– While you’re spending time promoting the practice, there isn’t much of a practice to promote if you’re not there to see patients.
– I hope these two lists help you improve your practice.
– If you’re ready to discover what my clients know that you don’t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to www.smartboxwebmarketing.com/blueprint.
– Keep moving forward.
Call Us: 888.741.1413